Form D · Other Technology

Understory, Inc.

Madison, WI · CIK 0001604508

Offering snapshot reported Apr 17, 2024 · SEC filing

Reported sold
$15M
Offering amount: $15M
Investors reported
6
Form D · investor count
Minimum accepted
$0
Reported outside-investor minimum
First sale
Nov 27, 2023
As reported in this filing

Fundraising history

Reported sold
Reported amount sold by Form D filing date$0$7.5M$15MDec 7, 2023: $1,499,997.00Dec 7, 2023Apr 17, 2024: $14,999,999.00Apr 17, 2024

Dates are filing dates, not cash receipt dates. Decreases are reported revisions, not evidence of withdrawals. Separate offering histories are not added together.

What changed?

Latest filing versus its linked predecessor, where available.

  • Reported sold$1,499,997 → $14,999,999
  • Reported investors1 → 6

Filing history

Scroll to see all columns →

FiledFiling typeReported soldChange vs linked filingInvestorsSource
Apr 17, 2024Amendment$14,999,999$13,500,002vs Dec 7, 20236SEC filing
Dec 7, 2023Initial$1,499,997No comparison1SEC filing
Jun 6, 2023Initial$13,128,329No comparison8SEC filing
Aug 10, 2022Amendment$12,041,000$6,541,000vs Apr 15, 20218SEC filing
Apr 15, 2021Amendment$5,500,000$2,000,000vs Oct 22, 20206SEC filing
Oct 22, 2020Initial$3,500,000No comparison6SEC filing
Jul 18, 2019Amendment$7,249,988$1,999,998vs May 13, 20195SEC filing
May 13, 2019Initial$5,249,990No comparison4SEC filing
Nov 20, 2018Amendment$7,543,214$1,024,996vs Oct 10, 20189SEC filing
Oct 10, 2018Initial$6,518,218No comparison8SEC filing
Feb 12, 2016Initial$7,498,498No comparison8SEC filing
Apr 16, 2014Initial$1,900,008No comparison6SEC filing

Offering details

Securities
Equity
Exemptions
06b
Duration over one year
No
Business combination
No
Sales commissions
$0
Finders' fees
$0
Form D file number
021-498983

Source: Form D, filed Apr 17, 2024. Minimum accepted may differ from a standard advertised minimum.

Fund connections

No confirmed ADV fund connection is available for this issuer.

People & organizations

Current and past Form D appearances. These existing records do not establish a person's current role or uniquely identify them across issuers.

People and organizations reported in Form D filings
NameReported role
Puneet Agarwal Director
Bryan Dow Executive
Alexander Jacobs Executive
Alexander Kubicek Director, Executive, Promoter
David Lemont Director
Gregory Robinson Director
Gregoary T. Robinson Director
Tim Woodward Director

Issuer details

Industry: Other Technology (See others in industry)

Address:
4916 E Broadway Suite 200
Madison, WI, 53716