Form D · Retailing
Vitacost.com, Inc.
Boca Raton, FL · CIK 0001401688
Offering snapshot reported Feb 21, 2012 · SEC filing
- Reported sold
- $34.8M Offering amount: $34.8M
- Investors reported
- 7 Form D · investor count
- Minimum accepted
- $0 Reported outside-investor minimum
- First sale
- Feb 16, 2012 As reported in this filing
What changed?
Latest filing versus its linked predecessor, where available.
No comparable changes in the displayed metrics.
Filing history
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| Filed | Filing type | Reported sold | Change vs linked filing | Investors | Source |
|---|---|---|---|---|---|
| Feb 21, 2012 | Initial | $34,848,903 | No comparison | 7 | SEC filing |
Offering details
- Securities
- Equity, Option to acquire, Security to be acquired
- Exemptions
- 06
- Duration over one year
- No
- Business combination
- No
- Sales commissions
- $697K
- Finders' fees
- $0
- Form D file number
- 021-173720
From the total aggregate sold, a total of $210,075 is for the issuance of Warrants to purchase common stock.
Sales compensation recipients
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| Recipient | CRD | Associated broker-dealer |
|---|---|---|
| Houlihan Lokey Howard & Zukin Capital Inc. | 17708 |
Source: Form D, filed Feb 21, 2012. Minimum accepted may differ from a standard advertised minimum.
Fund connections
No confirmed ADV fund connection is available for this issuer.
People & organizations
Current and past Form D appearances. These existing records do not establish a person's current role or uniquely identify them across issuers.
| Name | Reported role |
|---|---|
| Jeffrey Horowitz | Director, Executive |
| Mary Marbach | Executive |
| Stephen Markert | Executive |
Issuer details
Industry: Retailing (See others in industry)
Address:
5400 Broken Sound Boulevard, N.W. Suite 500
Boca Raton, FL, 33487
Boca Raton, FL, 33487