Form D · Retailing
SERENA & LILY INC
Sausalito, CA · CIK 0001432370
Offering snapshot reported Jul 10, 2020 · SEC filing
- Reported sold
- $19.3M Offering amount: $20.5M
- Investors reported
- 12 Form D · investor count
- Minimum accepted
- $0 Reported outside-investor minimum
- First sale
- Jun 30, 2020 As reported in this filing
What changed?
Latest filing versus its linked predecessor, where available.
No comparable changes in the displayed metrics.
Filing history
Scroll to see all columns →
| Filed | Filing type | Reported sold | Change vs linked filing | Investors | Source |
|---|---|---|---|---|---|
| Jul 10, 2020 | Initial | $19,304,612 | No comparison | 12 | SEC filing |
| Apr 3, 2014 | Initial | $42,936,238 | No comparison | 1 | SEC filing |
| Nov 9, 2011 | Initial | $11,999,989 | No comparison | 5 | SEC filing |
| May 18, 2010 | Initial | $4,500,000 | No comparison | 4 | SEC filing |
| Mar 12, 2010 | Initial | $500,000 | No comparison | 3 | SEC filing |
| Apr 10, 2008 | Paper | Not reported | No comparison | Not reported | SEC filing |
Offering details
- Securities
- Equity, Option to acquire, Security to be acquired
- Exemptions
- 06b
- Duration over one year
- No
- Business combination
- No
- Sales commissions
- $0
- Finders' fees
- $0
- Form D file number
- 021-370741
Source: Form D, filed Jul 10, 2020. Minimum accepted may differ from a standard advertised minimum.
Fund connections
No confirmed ADV fund connection is available for this issuer.
People & organizations
Current and past Form D appearances. These existing records do not establish a person's current role or uniquely identify them across issuers.
| Name | Reported role |
|---|---|
| Elyce Arons | Director |
| Christine Beauchamp | Director |
| Serena Dugan | Director, Executive |
| Lori Greeley | Director, Executive |
| Mitchell Green | Director |
| Kirsten Green | Director |
| Brett Hilton | Executive |
| Bill Jesse | Director |
| Lily Kanter | Director, Executive |
| Susy Korb | Director |
| Aaron Mutscheller | Executive |
| Phil Neri | Executive |
| Brian O'malley | Director |
| Kearnon O'molony | Director |
| Ken Rood | Director |
| Adam Ross | Director |
| Marla Sabo | Director |
| Tim Schifter | Director |
| Hamilton South | Director |
| Niniane Wang | Director |
Issuer details
Industry: Retailing (See others in industry)
Address:
10 Liberty Ship Way Suite 350
Sausalito, CA, 94965
Sausalito, CA, 94965