Form D · Retailing
RueLaLa, Inc.
Boston, MA · CIK 0001422906
Offering snapshot reported Jan 19, 2012 · SEC filing
- Reported sold
- $22.1M Offering amount: $22.1M
- Investors reported
- 13 Form D · investor count
- Minimum accepted
- $0 Reported outside-investor minimum
- First sale
- Dec 28, 2011 As reported in this filing
What changed?
Latest filing versus its linked predecessor, where available.
No comparable changes in the displayed metrics.
Filing history
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| Filed | Filing type | Reported sold | Change vs linked filing | Investors | Source |
|---|---|---|---|---|---|
| Jan 19, 2012 | Initial | $22,050,000 | No comparison | 13 | SEC filing |
| Jan 2, 2008 | Paper | Not reported | No comparison | Not reported | SEC filing |
Offering details
- Securities
- Equity, Option to acquire, Security to be acquired, Other
- Exemptions
- 06
- Duration over one year
- Yes
- Business combination
- No
- Sales commissions
- $0
- Finders' fees
- $0
- Form D file number
- 021-172163
Includes the value of options granted to purchase shares of the issuer's common stock. If the options are not exercised, the issuer will not receive the amount indicated.
Stock options and the common stock issuable upon the exercise thereof.
Source: Form D, filed Jan 19, 2012. Minimum accepted may differ from a standard advertised minimum.
Fund connections
No confirmed ADV fund connection is available for this issuer.
People & organizations
Current and past Form D appearances. These existing records do not establish a person's current role or uniquely identify them across issuers.
| Name | Reported role |
|---|---|
| Michael R. Conn | Director |
| Perry Cooper | Executive |
| Anthony D'annibale | Executive |
| Steven Davis | Executive |
| Benjamin D. Fischman | Director |
| Joel Heberlein | Executive |
| Marguerite J. Hill | Executive |
| Cheryl Kaplan | Executive |
| Mark Mc Weeny | Executive |
| Christopher Payne | Director |
| Michael G. Rubin | Director |
| Susan Standiford | Executive |
| Mark Weinberg | Executive |
| Daniel J. Winters | Director |
Issuer details
Industry: Retailing (See others in industry)
Address:
20 Channel Center 3 Rd Floor
Boston, MA, 02210
Boston, MA, 02210