Form D · Retailing

RueLaLa, Inc.

Boston, MA · CIK 0001422906

Offering snapshot reported Jan 19, 2012 · SEC filing

Reported sold: $22.1M
Investors reported: 13
Minimum accepted: $0
First sale: Dec 28, 2011

What changed?

Latest filing versus its linked predecessor, where available.

No comparable changes in the displayed metrics.

Filing history

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Filed	Filing type	Reported sold	Change vs linked filing	Investors	Source
Jan 19, 2012	Initial	$22,050,000	No comparison	13	SEC filing
Jan 2, 2008	Paper	Not reported	No comparison	Not reported	SEC filing

Offering details

Securities: Equity, Option to acquire, Security to be acquired, Other
Exemptions: 06
Duration over one year: Yes
Business combination: No

Sales commissions: $0
Finders' fees: $0
Form D file number: 021-172163

Includes the value of options granted to purchase shares of the issuer's common stock. If the options are not exercised, the issuer will not receive the amount indicated.

Stock options and the common stock issuable upon the exercise thereof.

Source: Form D, filed Jan 19, 2012. Minimum accepted may differ from a standard advertised minimum.

Fund connections

No confirmed ADV fund connection is available for this issuer.

People & organizations

Current and past Form D appearances. These existing records do not establish a person's current role or uniquely identify them across issuers.

People and organizations reported in Form D filings
Name	Reported role
Michael R. Conn	Director
Perry Cooper	Executive
Anthony D'annibale	Executive
Steven Davis	Executive
Benjamin D. Fischman	Director
Joel Heberlein	Executive
Marguerite J. Hill	Executive
Cheryl Kaplan	Executive
Mark Mc Weeny	Executive
Christopher Payne	Director
Michael G. Rubin	Director
Susan Standiford	Executive
Mark Weinberg	Executive
Daniel J. Winters	Director

Issuer details

Industry: Retailing (See others in industry)

Address:

20 Channel Center 3 Rd Floor
Boston, MA, 02210