Form D · Tourism and Travel Services

SWITCHFLY, INC.

San Francisco, CA · CIK 0001261854

Offering snapshot reported Mar 9, 2012 · SEC filing

Reported sold
$15M
Offering amount: $24.1M
Investors reported
3
Form D · investor count
Minimum accepted
$0
Reported outside-investor minimum
First sale
Feb 24, 2012
As reported in this filing

What changed?

Latest filing versus its linked predecessor, where available.

No comparable changes in the displayed metrics.

Filing history

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FiledFiling typeReported soldChange vs linked filingInvestorsSource
Mar 9, 2012Initial$15,000,002No comparison3SEC filing
Aug 14, 2007PaperNot reportedNo comparisonNot reported
Jan 17, 2007PaperNot reportedNo comparisonNot reportedSEC filing

Offering details

Securities
Equity, Option to acquire
Exemptions
06
Duration over one year
No
Business combination
No
Sales commissions
$750K (estimated)
Finders' fees
$0
Form D file number
021-174618

Sales compensation recipients

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RecipientCRDAssociated broker-dealer
Montgomery & Co. LLC42300

Source: Form D, filed Mar 9, 2012. Minimum accepted may differ from a standard advertised minimum.

Fund connections

No confirmed ADV fund connection is available for this issuer.

People & organizations

Current and past Form D appearances. These existing records do not establish a person's current role or uniquely identify them across issuers.

People and organizations reported in Form D filings
NameReported role
Dario Ambrosini Executive
Deren Baker Executive
John Balen Director
Larry Bettino Director
Chris Boyd Executive
Daniel Farrar Director, Executive
Cameron Lester Director
Jim O'brien Executive
Spencer Rascoff Director
Bob Rees Director
Elizabeth Santos Executive
John Swanciger Executive
Owen Tran Executive
Karen Vergura Executive
Cady Wolf Executive

Issuer details

Industry: Tourism and Travel Services (See others in industry)

Address:
601 Montgomery Street, 17th Floor
San Francisco, CA, 94111