Form D · Retailing

As Seen On TV, Inc.

Clearwater, FL · CIK 0001432967

Offering snapshot reported Jan 3, 2013 · SEC filing

Reported sold
$7.29M
Offering amount: $7.29M
Investors reported
83
Form D · investor count
Minimum accepted
$5K
Reported outside-investor minimum
First sale
Nov 14, 2012
As reported in this filing

Fundraising history

Reported sold
Reported amount sold by Form D filing date$0$3.64M$7.29MNov 15, 2012: $3,053,085.00Nov 15, 2012Jan 3, 2013: $7,287,200.00Jan 3, 2013

Dates are filing dates, not cash receipt dates. Decreases are reported revisions, not evidence of withdrawals. Separate offering histories are not added together.

What changed?

Latest filing versus its linked predecessor, where available.

  • Reported sold$3,053,085 → $7,287,200
  • Reported investors39 → 83

Filing history

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FiledFiling typeReported soldChange vs linked filingInvestorsSource
Jan 3, 2013Amendment$7,287,200$4,234,115vs Nov 15, 201283SEC filing
Nov 15, 2012Initial$3,053,085No comparison39SEC filing
Sep 13, 2012Initial$1,000,000No comparison8SEC filing
Nov 7, 2011Initial$12,155,000No comparison191SEC filing
Aug 31, 2011Initial$1,800,000No comparison6SEC filing
Jun 13, 2011Initial$1,070,000No comparison14SEC filing
Jun 4, 2010Initial$0No comparison108SEC filing

Offering details

Securities
Equity, Option to acquire
Exemptions
06
Duration over one year
No
Business combination
No
Sales commissions
$729K
Finders' fees
$0
Form D file number
021-187017

Sales compensation recipients

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RecipientCRDAssociated broker-dealer
National Securities Corporation7569

Source: Form D, filed Jan 3, 2013. Minimum accepted may differ from a standard advertised minimum.

Fund connections

No confirmed ADV fund connection is available for this issuer.

People & organizations

Current and past Form D appearances. These existing records do not establish a person's current role or uniquely identify them across issuers.

People and organizations reported in Form D filings
NameReported role
Greg Adams Director
Michael Cimino Director
Kevin Harrington Director, Executive
Dennis W Healey Executive
Randolph Pohlman Director
Steve Rogai Director, Executive
Steven Rogai Director, Executive

Issuer details

Industry: Retailing (See others in industry)

Address:
14044 Icot Blvd.
Clearwater, FL, 33760