Form D · Retailing

ALICE.COM INC

Middleton, WI · CIK 0001450545

Offering snapshot reported Jul 14, 2011 · SEC filing

Reported sold
$3.42M
Offering amount: $4M
Investors reported
30
Form D · investor count
Minimum accepted
$0
Reported outside-investor minimum
First sale
Jul 12, 2010
As reported in this filing

Fundraising history

Reported sold
Reported amount sold by Form D filing date$0$1.71M$3.42MSep 3, 2010: $1,873,281.00Sep 3, 2010Jan 11, 2011: $2,998,281.00Jan 11, 2011Jul 14, 2011: $3,423,281.00Jul 14, 2011

Dates are filing dates, not cash receipt dates. Decreases are reported revisions, not evidence of withdrawals. Separate offering histories are not added together.

What changed?

Latest filing versus its linked predecessor, where available.

  • Reported sold$2,998,281 → $3,423,281

Filing history

Scroll to see all columns →

FiledFiling typeReported soldChange vs linked filingInvestorsSource
Jul 14, 2011Amendment$3,423,281$425,000vs Jan 11, 201130SEC filing
Jan 11, 2011Amendment$2,998,281$1,125,000vs Sep 3, 201030SEC filing
Sep 3, 2010Initial$1,873,281No comparison25SEC filing
Dec 7, 2009Amendment$6,062,502$1,983,276vs Sep 21, 200968SEC filing
Sep 21, 2009Initial$4,079,226No comparison39SEC filing
Nov 13, 2008PaperNot reportedNo comparisonNot reportedSEC filing

Offering details

Securities
Debt, Option to acquire
Exemptions
06
Duration over one year
No
Business combination
No
Sales commissions
$0
Finders' fees
$0
Form D file number
021-147319
Additional unsecured promissory notes were issued in March and April 2011 and the offering is now completed.

Source: Form D, filed Jul 14, 2011. Minimum accepted may differ from a standard advertised minimum.

Fund connections

No confirmed ADV fund connection is available for this issuer.

People & organizations

Current and past Form D appearances. These existing records do not establish a person's current role or uniquely identify them across issuers.

People and organizations reported in Form D filings
NameReported role
Craig Andler Executive, Promoter
Mark J. Mc Guire Director, Executive, Promoter
David Slayton Director, Executive, Promoter
Brian T. Wiegand Director, Executive, Promoter

Issuer details

Industry: Retailing (See others in industry)

Address:
8215 Greenway Boulevard Suite 340
Middleton, WI, 53562