Investment adviser · CRD 111042
WILLIS INVESTMENT COUNSEL INC
Investment adviser filing (IA)
GAINESVILLE, GA, United States · Form ADV filed Apr 30, 2026
- Regulatory AUM
- $4.23B Form ADV · Item 5.F
- Client accounts
- 568 Accounts, not individual clients
- Employees
- 13 Reported in this filing
- Advisory professionals
- 8 Investment advisory functions
Who they report serving
Form ADV · Item 5.DClient types and their share of reported regulatory assets.
| Client type | Clients | Regulatory assets | Share of AUM |
|---|---|---|---|
| Corporations & businesses | 23 | $1,812,298,489 | 42.9% |
| Retirement plans | 19 | $1,464,796,632 | 34.7% |
| High-net-worth individuals | 129 | $497,616,166 | 11.8% |
| Pooled investment vehicles | 3 | $202,734,053 | 4.8% |
| Insurance companies | 2 | $123,574,804 | 2.9% |
| Charities | 16 | $107,749,046 | 2.5% |
| Individuals | 49 | $17,174,043 | 0.4% |
Filing source
Form ADV 2101994 · Apr 30, 2026 · Item 5.D
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.
Private funds & service providers
4 Private fundsThe count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.
WIC MANAGED VOLATILITY AND INCOME FUND, L.P.Other Private Fund · Last reported Apr 30, 2026$144MGross asset value
Form D fundraising filings
WIC MANAGED VOLATILITY & INCOME FUND, L.P.
Provider details
- Annual audit
- Yes
- Prime brokers
- Yes
- Custodians
- Yes
- Administrator other than the adviser
- Yes
- External marketing
- No
BAKERTILLY
PCAOB 23
PERSHING LLC
SEC 8-17574 · LEI ZI8Q1A8EI8LQFJNM0D94
PERSHING LLC
CRD 7560 · SEC 8-17574
Fund details & source
- Fund ID
- 805-4804781244
- Reported beneficial owners
- 62
- Minimum commitment
- $1M
- Form D file number
- 021-251071
Form ADV 2101994 · Apr 30, 2026 · Schedule D 7.B.(1)
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.
WIC SMALL CAP VALUE FUND, L.P.Other Private Fund · Last reported Apr 30, 2026$31.9MGross asset value
Form D fundraising filings
WIC Small Cap Value Fund, L.P.
Provider details
- Annual audit
- Yes
- Prime brokers
- Yes
- Custodians
- Yes
- Administrator other than the adviser
- Yes
- External marketing
- No
BAKERTILLY
PCAOB 23
PERSHING LLC
SEC 8-17574 · LEI ZI8Q1A8EI8LQFJNM0D94
PERSHING LLC
CRD 7560 · SEC 8-17574
Fund details & source
- Fund ID
- 805-4404901893
- Reported beneficial owners
- 36
- Minimum commitment
- $100K
- Form D file number
- 021-130537
Form ADV 2101994 · Apr 30, 2026 · Schedule D 7.B.(1)
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.
WIC MANAGED VOLATILITY AND INCOME FUND QP, L.P.Other Private Fund · Last reported Apr 30, 2026$28.8MGross asset value
Form D fundraising filings
WIC Managed Volatility & Income Fund QP, LP
Provider details
- Annual audit
- Yes
- Prime brokers
- Yes
- Custodians
- Yes
- Administrator other than the adviser
- Yes
- External marketing
- No
BAKERTILLY
PCAOB 23
PERSHING LLC
SEC 8-17574 · LEI ZI8Q1A8EI8LQFJNM0D94
PERSHING LLC
CRD 7560 · SEC 8-17574
Fund details & source
- Fund ID
- 805-9995335238
- Reported beneficial owners
- 12
- Minimum commitment
- $1M
- Form D file number
- 021-1510395
- Form D file number
- 021-258825
Form ADV 2101994 · Apr 30, 2026 · Schedule D 7.B.(1)
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.
WIC VALUE FUND, L.P.Other Private Fund · Last reported Apr 28, 2025$15.9MGross asset value
Form D fundraising filings
Provider details
- Annual audit
- Yes
- Prime brokers
- Yes
- Custodians
- Yes
- Administrator other than the adviser
- Yes
- External marketing
- No
HANCOCK ASKEW & CO LLP
PCAOB 794
PERSHING LLC
SEC 8-17574 · LEI ZI8Q1A8EI8LQFJNM0D94
PERSHING LLC
CRD 7560 · SEC 8-17574
Fund details & source
- Fund ID
- 805-6453644747
- Reported beneficial owners
- 13
- Minimum commitment
- $250K
- Form D file number
- 021-204418
- Form D file number
- 021-248243
- Form D file number
- 021-271009
Form ADV 1984185 · Apr 28, 2025 · Schedule D 7.B.(1)
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.
Services & filing details
Most recent filing: Apr 30, 2026. View historical filings
Reported services
Financial planning · Individual portfolio management · Pooled investment vehicle management · Business portfolio management · Pension consulting · Selection of other advisers · Publication of newsletters · Educational seminars
Compensation
Percentage of assets · Fixed
Principal office
710 GREEN STREETGAINESVILLE, GA, 30501, United States
CRD 111042
Filing source
Form ADV 2101994 · Apr 30, 2026 · Items 1 & 5
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.