Investment adviser · CRD 111042

WILLIS INVESTMENT COUNSEL INC

Investment adviser filing (IA)

GAINESVILLE, GA, United States · Form ADV filed Apr 30, 2026

Regulatory AUM
$4.23B
Form ADV · Item 5.F
Client accounts
568
Accounts, not individual clients
Employees
13
Reported in this filing
Advisory professionals
8
Investment advisory functions

Who they report serving

Form ADV · Item 5.D

Client types and their share of reported regulatory assets.

Client typeClientsRegulatory assetsShare of AUM
Corporations & businesses23$1,812,298,48942.9%
Retirement plans19$1,464,796,63234.7%
High-net-worth individuals129$497,616,16611.8%
Pooled investment vehicles3$202,734,0534.8%
Insurance companies2$123,574,8042.9%
Charities16$107,749,0462.5%
Individuals49$17,174,0430.4%
Filing source

Form ADV 2101994 · Apr 30, 2026 · Item 5.D

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Private funds & service providers

4 Private funds

The count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.

WIC MANAGED VOLATILITY AND INCOME FUND, L.P.Other Private Fund · Last reported Apr 30, 2026$144MGross asset value

Form D fundraising filings

WIC MANAGED VOLATILITY & INCOME FUND, L.P.

Fund administrator BATES CARTER & CO., P.C. GAINESVILLE, Georgia, United States Investor statements: No (provided to no investors) Related to adviser: No
Auditor BAKERTILLY PEACHTREE CORNERS, Georgia, United States
Custodian PERSHING LLC NEW JERSY, New York, United States Related to adviser: No
Prime broker PERSHING LLC NEW JERSEY, New York, United States
Provider details
Annual audit
Yes
Prime brokers
Yes
Custodians
Yes
Administrator other than the adviser
Yes
External marketing
No

BAKERTILLY
PCAOB 23

PERSHING LLC
SEC 8-17574 · LEI ZI8Q1A8EI8LQFJNM0D94

PERSHING LLC
CRD 7560 · SEC 8-17574

Fund details & source
Fund ID
805-4804781244
Reported beneficial owners
62
Minimum commitment
$1M
Form D file number
021-251071

Form ADV 2101994 · Apr 30, 2026 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

WIC SMALL CAP VALUE FUND, L.P.Other Private Fund · Last reported Apr 30, 2026$31.9MGross asset value

Form D fundraising filings

WIC Small Cap Value Fund, L.P.

Fund administrator BATES, CARTER & CO., P.C. GAINESVILLE, Georgia, United States Investor statements: No (provided to no investors) Related to adviser: No
Auditor BAKERTILLY PEACHTREE CORNERS, Georgia, United States
Custodian PERSHING LLC NEW JERSEY, New York, United States Related to adviser: No
Prime broker PERSHING LLC JERSEY CITY, New Jersey, United States
Provider details
Annual audit
Yes
Prime brokers
Yes
Custodians
Yes
Administrator other than the adviser
Yes
External marketing
No

BAKERTILLY
PCAOB 23

PERSHING LLC
SEC 8-17574 · LEI ZI8Q1A8EI8LQFJNM0D94

PERSHING LLC
CRD 7560 · SEC 8-17574

Fund details & source
Fund ID
805-4404901893
Reported beneficial owners
36
Minimum commitment
$100K
Form D file number
021-130537

Form ADV 2101994 · Apr 30, 2026 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

WIC MANAGED VOLATILITY AND INCOME FUND QP, L.P.Other Private Fund · Last reported Apr 30, 2026$28.8MGross asset value

Form D fundraising filings

WIC Managed Volatility & Income Fund QP, LP

Fund administrator BATES CARTER & CO., P.C. GAINESVILLE, Georgia, United States Investor statements: No (provided to no investors) Related to adviser: No
Auditor BAKERTILLY PEACHTREE CORNERS, Georgia, United States
Custodian PERSHING LLC NEW JERSEY, New York, United States Related to adviser: No
Prime broker PERSHING LLC NEW JERSEY, New York, United States
Provider details
Annual audit
Yes
Prime brokers
Yes
Custodians
Yes
Administrator other than the adviser
Yes
External marketing
No

BAKERTILLY
PCAOB 23

PERSHING LLC
SEC 8-17574 · LEI ZI8Q1A8EI8LQFJNM0D94

PERSHING LLC
CRD 7560 · SEC 8-17574

Fund details & source
Fund ID
805-9995335238
Reported beneficial owners
12
Minimum commitment
$1M
Form D file number
021-1510395
Form D file number
021-258825

Form ADV 2101994 · Apr 30, 2026 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

WIC VALUE FUND, L.P.Other Private Fund · Last reported Apr 28, 2025$15.9MGross asset value

Form D fundraising filings

WIC VALUE FUND L P

Fund administrator BATES CARTER & CO., P.C. GAINESVILLE, Georgia, United States Investor statements: No (provided to no investors) Related to adviser: No
Auditor HANCOCK ASKEW & CO LLP PEACHTREE CORNERS, Georgia, United States
Custodian PERSHING LLC NEW JERSEY, New York, United States Related to adviser: No
Prime broker PERSHING LLC JERSEY CITY, New Jersey, United States
Provider details
Annual audit
Yes
Prime brokers
Yes
Custodians
Yes
Administrator other than the adviser
Yes
External marketing
No

HANCOCK ASKEW & CO LLP
PCAOB 794

PERSHING LLC
SEC 8-17574 · LEI ZI8Q1A8EI8LQFJNM0D94

PERSHING LLC
CRD 7560 · SEC 8-17574

Fund details & source
Fund ID
805-6453644747
Reported beneficial owners
13
Minimum commitment
$250K
Form D file number
021-204418
Form D file number
021-248243
Form D file number
021-271009

Form ADV 1984185 · Apr 28, 2025 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Services & filing details

Most recent filing: Apr 30, 2026. View historical filings

Reported services

Financial planning · Individual portfolio management · Pooled investment vehicle management · Business portfolio management · Pension consulting · Selection of other advisers · Publication of newsletters · Educational seminars

Compensation

Percentage of assets · Fixed

Principal office

710 GREEN STREET
GAINESVILLE, GA, 30501, United States

CRD 111042

Filing source

Form ADV 2101994 · Apr 30, 2026 · Items 1 & 5

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.