Investment adviser · CRD 158667

VERITY ASSET MANAGEMENT

Investment adviser filing (IA)

VERITY ASSET MANAGEMENT, INC.

DURHAM, NC, United States · Form ADV filed Jun 5, 2026

Regulatory AUM: $1.15B
Client accounts: 7,603
Employees: 77
Advisory professionals: 54

Who they report serving

Form ADV · Item 5.D

Client types and their share of reported regulatory assets.

Client type	Clients	Regulatory assets	Share of AUM
High-net-worth individuals	201	$434,182,318	37.6%
Individuals	5,602	$411,727,155	35.7%
Other investment advisers	14	$185,769,426	16.1%
Investment companies	1	$91,043,475	7.9%
Retirement plans	17	$31,434,760	2.7%
Corporations & businesses	Fewer than 5	$214,035	0.0%

Filing source

Form ADV 2111522 · Jun 5, 2026 · Item 5.D

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Private funds & service providers

1 Private fund

The count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.

VENTANA, LLCReal Estate Fund · Last reported Sep 9, 2015$90.6KGross asset value

Auditor RIVES AND ASSOCIATES, LLP RALEIGH, North Carolina, United States

Custodian TRUST COMPANY OF AMERICA CENTENNIAL, Colorado, United States Related to adviser: No

Provider details

Annual audit: Yes
Prime brokers: No
Custodians: Yes
Administrator other than the adviser: No
External marketing: No

Fund details & source

Fund ID: 805-6155270894
Reported beneficial owners: 33
Minimum commitment: $10K

Form ADV 945973 · Sep 9, 2015 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Services & filing details

Most recent filing: Jun 5, 2026. View historical filings

Reported services

Financial planning · Individual portfolio management · Investment company portfolio management · Business portfolio management · Pension consulting · Selection of other advisers

Compensation

Percentage of assets · Hourly · Fixed

Principal office

280 S MANGUM ST, STE 550
DURHAM, NC, 27701-3676, United States

CRD 158667

Filing source

Form ADV 2111522 · Jun 5, 2026 · Items 1 & 5

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.