Investment adviser · CRD 160052
PRENTICE WEALTH MANAGEMENT LLC
Investment adviser filing (IA)
ROCHESTER, NY, United States · Form ADV filed May 26, 2026
- Regulatory AUM
- $568M Form ADV · Item 5.F
- Client accounts
- 1,034 Accounts, not individual clients
- Employees
- 14 Reported in this filing
- Advisory professionals
- 4 Investment advisory functions
Who they report serving
Form ADV · Item 5.DClient types and their share of reported regulatory assets.
| Client type | Clients | Regulatory assets | Share of AUM |
|---|---|---|---|
| Individuals | 974 | $416,287,912 | 73.4% |
| High-net-worth individuals | 50 | $132,025,724 | 23.3% |
| Corporations & businesses | 5 | $14,230,148 | 2.5% |
| Other investment advisers | Fewer than 5 | $3,395,474 | 0.6% |
| Charities | Fewer than 5 | $1,565,365 | 0.3% |
Filing source
Form ADV 2108239 · May 26, 2026 · Item 5.D
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.
Private funds & service providers
0 Private fundsThe count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.
This filing answers No to private funds.
Services & filing details
Most recent filing: May 26, 2026. View historical filings
Reported services
Financial planning · Individual portfolio management · Business portfolio management · Pension consulting · Selection of other advisers
Compensation
Percentage of assets · Hourly · Subscription · Fixed
Principal office
1150 PENFIELD RD.ROCHESTER, NY, 14625, United States
CRD 160052
Filing source
Form ADV 2108239 · May 26, 2026 · Items 1 & 5
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.