Investment adviser · CRD 161178

PRENTICE CAPITAL MANAGEMENT, LP

Investment adviser filing (IA)

GREENWICH, CT, United States · Form ADV filed Mar 31, 2026

Regulatory AUM
$228M
Form ADV · Item 5.F
Client accounts
5
Accounts, not individual clients
Employees
6
Reported in this filing
Advisory professionals
3
Investment advisory functions

Who they report serving

Form ADV · Item 5.D

Client types and their share of reported regulatory assets.

Client typeClientsRegulatory assetsShare of AUM
Pooled investment vehicles4$227,406,96399.6%
Other investment advisersFewer than 5$1,000,0000.4%
Retirement plansFewer than 5$00.0%
Filing source

Form ADV 2086186 · Mar 31, 2026 · Item 5.D

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Private funds & service providers

3 Private funds

The count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.

PRENTICE CAPITAL LONG/SHORT EQUITY MASTER II, L.P.Hedge Fund · Last reported Mar 31, 2026$77.4MGross asset value

Feeder funds

Fund administrator SS&C TECHNOLOGIES INC. WINDSOR, Connecticut, United States Investor statements: Yes (provided to all investors) Related to adviser: No
Auditor RSM US LLP NEW YORK, New York, United States
Custodian BTIG, LLC SAN FRANCISCO, California, United States Related to adviser: No
Custodian GOLDMAN SACHS & CO. LLC NEW YORK, New York, United States Related to adviser: No
Custodian PERSHING LLC NEW YORK, New York, United States Related to adviser: No
Marketer HOLLISTER ASSOCIATES, LLC MOUNT PLEASANT, South Carolina, United States Related to adviser: No
Prime broker BTIG, LLC SAN FRANCISCO, California, United States
Prime broker GOLDMAN SACHS & CO. LLC NEW YORK, New York, United States
Provider details
Annual audit
Yes
Prime brokers
Yes
Custodians
Yes
Administrator other than the adviser
Yes
External marketing
Yes

RSM US LLP
PCAOB 49

BTIG, LLC
SEC 8-65473

HOLLISTER ASSOCIATES, LLC
CRD 173366 · SEC 8-69538

BTIG, LLC
CRD 122225 · SEC 8-65473

GOLDMAN SACHS & CO. LLC
CRD 361 · SEC 8-129

Fund details & source
Fund ID
805-4405401411
Reported beneficial owners
2
Minimum commitment
$5M

Form ADV 2086186 · Mar 31, 2026 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

PRENTICE CONSUMER PARTNERS, LPPrivate Equity Fund · Last reported Mar 28, 2017$45.1MGross asset value

Form D fundraising filings

Prentice Consumer Partners,LP

Fund administrator STRATEGIC FUND SERVICES, LLC ISELIN, New Jersey, United States Investor statements: No (provided to no investors) Related to adviser: No
Auditor CITRIN COOPERMAN & COMPANY, LLP NEW YORK, New York, United States
Custodian CITIBANK N.A. LONG ISLAND CITY, New York, United States Related to adviser: No
Custodian GOLDMAN, SACHS & CO. NEW YORK, New York, United States Related to adviser: No
Prime broker BTIG, LLC SAN FRANCISCO, California, United States
Provider details
Annual audit
Yes
Prime brokers
Yes
Custodians
Yes
Administrator other than the adviser
Yes
External marketing
No

GOLDMAN, SACHS & CO.
SEC 8-129

BTIG, LLC
CRD 122225 · SEC 8-65473

Fund details & source
Fund ID
805-2095881324
Reported beneficial owners
28
Minimum commitment
$1M
Form D file number
021-140559

Form ADV 1098462 · Mar 28, 2017 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

PRENTICE LONG/SHORT EQUITY MASTER, L.P.Hedge Fund · Last reported Mar 25, 2015$33.2MGross asset value

Feeder funds

Fund administrator SS&C TECHNOLOGIES INC. WINDSOR, Connecticut, United States Investor statements: Yes (provided to all investors) Related to adviser: No
Auditor KPMG LLP ROSELAND, New Jersey, United States
Custodian GOLDMAN SACHS EXECUTION & CLEARING, L.P. NEW YORK, New York, United States Related to adviser: No
Custodian JPMORGAN CHASE BANK, N.A. NEW YORK, New York, United States Related to adviser: No
Prime broker BTIG, LLC SAN FRANCISCO, California, United States
Provider details
Annual audit
Yes
Prime brokers
Yes
Custodians
Yes
Administrator other than the adviser
Yes
External marketing
No

GOLDMAN SACHS EXECUTION & CLEARING, L.P.
SEC 8-526

BTIG, LLC
CRD 122225 · SEC 8-65473

Fund details & source
Fund ID
805-7015119328
Reported beneficial owners
14
Minimum commitment
$5M
Form D file number
021-135122

Form ADV 897117 · Mar 25, 2015 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Services & filing details

Most recent filing: Mar 31, 2026. View historical filings

Reported services

Pooled investment vehicle management · Business portfolio management

Compensation

Percentage of assets · Performance-based

Principal office

100 WEST PUTNAM AVENUE, SLAGLE HOUSE
GREENWICH, CT, 06830, United States

CRD 161178

Filing source

Form ADV 2086186 · Mar 31, 2026 · Items 1 & 5

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.