Investment adviser · CRD 169519

PETERSON FINANCIAL GROUP, INC.

Investment adviser filing (IA)

DES MOINES, IA, United States · Form ADV filed Feb 24, 2026

Regulatory AUM
$299M
Form ADV · Item 5.F
Client accounts
1,359
Accounts, not individual clients
Employees
11
Reported in this filing
Advisory professionals
3
Investment advisory functions

Who they report serving

Form ADV · Item 5.D

Client types and their share of reported regulatory assets.

Client typeClientsRegulatory assetsShare of AUM
Individuals452$194,086,23564.9%
High-net-worth individuals64$98,588,56133.0%
Retirement plans6$6,521,6572.2%
Filing source

Form ADV 2045627 · Feb 24, 2026 · Item 5.D

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Private funds & service providers

0 Private funds

The count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.

This filing answers No to private funds.

Services & filing details

Most recent filing: Feb 24, 2026. View historical filings

Reported services

Financial planning · Individual portfolio management · Selection of other advisers · Educational seminars

Compensation

Percentage of assets · Fixed

Principal office

220 SW 9TH ST., SUITE 230
DES MOINES, IA, 50309, United States

CRD 169519

Filing source

Form ADV 2045627 · Feb 24, 2026 · Items 1 & 5

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.