Investment adviser · CRD 282084

PENNEY FINANCIAL

Investment adviser filing (IA)

PENNEY FINANCIAL, LLC

HOUSTON, TX, United States · Form ADV filed Sep 24, 2026

Regulatory AUM
$304M
Form ADV · Item 5.F
Client accounts
465
Accounts, not individual clients
Employees
3
Reported in this filing
Advisory professionals
3
Investment advisory functions

Who they report serving

Form ADV · Item 5.D

Client types and their share of reported regulatory assets.

Client typeClientsRegulatory assetsShare of AUM
High-net-worth individuals96$292,171,67996.3%
Individuals13$7,388,7142.4%
Charities1$3,947,9261.3%
Filing source

Form ADV 2134572 · Sep 24, 2026 · Item 5.D

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Private funds & service providers

0 Private funds

The count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.

This filing answers No to private funds.

Services & filing details

Most recent filing: Sep 24, 2026. View historical filings

Reported services

Financial planning · Individual portfolio management

Compensation

Percentage of assets · Hourly · Fixed

Principal office

825 TOWN AND COUNTRY LANE, 12TH FL
HOUSTON, TX, 77024-4563, United States

CRD 282084

Filing source

Form ADV 2134572 · Sep 24, 2026 · Items 1 & 5

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.