Investment adviser · CRD 110812

MATRIX PLANNING INC

Investment adviser filing (IA)

SANTA MONICA, CA, United States · Form ADV filed Apr 1, 2026

Regulatory AUM
$121M
Form ADV · Item 5.F
Client accounts
82
Accounts, not individual clients
Employees
4
Reported in this filing
Advisory professionals
1
Investment advisory functions

Who they report serving

Form ADV · Item 5.D

Client types and their share of reported regulatory assets.

Client typeClientsRegulatory assetsShare of AUM
High-net-worth individuals15$118,945,20998.0%
Pooled investment vehicles1$1,598,6131.3%
Individuals1$832,1040.7%
Filing source

Form ADV 2082296 · Apr 1, 2026 · Item 5.D

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Private funds & service providers

6 Private funds

The count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.

HUDSON VALLEY VENTURES, LLCReal Estate Fund · Last reported Apr 1, 2026$3.18MGross asset value
Auditor WHITLEY PENN, LLP, DALLAS, TX DALLAS, Texas, United States
Custodian WASHINGTON TRUST BANK SEATTLE, Washington, United States Related to adviser: No
Provider details
Annual audit
Yes
Prime brokers
No
Custodians
Yes
Administrator other than the adviser
No
External marketing
No

WHITLEY PENN, LLP, DALLAS, TX
PCAOB 726

Fund details & source
Fund ID
805-4921173544
Reported beneficial owners
27
Minimum commitment
$1K
Form D file number
021-9999999999

Form ADV 2082296 · Apr 1, 2026 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

MOBILE MEDIA VENTURES II, LLCPrivate Equity Fund · Last reported Mar 30, 2012$2MGross asset value

Form D fundraising filings

Mobile Media Ventures II, LLC

Auditor WHITLEY PENN, LLP, DALLAS, TX DALLAS, Texas, United States
Custodian STERLING TRUST HOUSTON, Texas, United States Related to adviser: No
Provider details
Annual audit
Yes
Prime brokers
No
Custodians
Yes
Administrator other than the adviser
No
External marketing
No
Fund details & source
Fund ID
805-8374233946
Reported beneficial owners
79
Minimum commitment
$1K
Form D file number
021-127711

Form ADV 629385 · Mar 30, 2012 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

OPTIMAL VENTURES, LLCPrivate Equity Fund · Last reported Mar 27, 2014$1.1MGross asset value
Auditor WHITLEY PENN, LLP, DALLAS, TX DALLAS, Texas, United States
Custodian WASHINGTON TRUST BANK SEATTLE, California, United States Related to adviser: No
Provider details
Annual audit
Yes
Prime brokers
No
Custodians
Yes
Administrator other than the adviser
No
External marketing
No
Fund details & source
Fund ID
805-6010751865
Reported beneficial owners
30
Minimum commitment
$1K
Form D file number
021-9999999999

Form ADV 798682 · Mar 27, 2014 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

GOTV INVESTMENT FUND (C-7), LLCPrivate Equity Fund · Last reported Mar 30, 2012$113KGross asset value

Form D fundraising filings

GoTV Investment Fund (C-7), LLC

Auditor WHITLEY PENN, LLP, DALLAS, TX DALLAS, Texas, United States
Custodian STERLING TRUST HOUSTON, Texas, United States Related to adviser: No
Provider details
Annual audit
Yes
Prime brokers
No
Custodians
Yes
Administrator other than the adviser
No
External marketing
No
Fund details & source
Fund ID
805-6475727658
Reported beneficial owners
27
Minimum commitment
$1K
Form D file number
021-138122

Form ADV 629385 · Mar 30, 2012 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

GOTV INVESTMENT FUND (C-1), LLCPrivate Equity Fund · Last reported Mar 30, 2012$36.1KGross asset value

Form D fundraising filings

GOTV INVESTMENT FUND (C-1), LLC

Auditor WHITLEY PENN, LLP, DALLAS, TX DALLAS, Texas, United States
Custodian STERLING TRUST HOUSTON, Texas, United States Related to adviser: No
Provider details
Annual audit
Yes
Prime brokers
No
Custodians
Yes
Administrator other than the adviser
No
External marketing
No
Fund details & source
Fund ID
805-9910243539
Reported beneficial owners
29
Minimum commitment
$1K
Form D file number
021-138124

Form ADV 629385 · Mar 30, 2012 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

MOBILE MEDIA VENTURES, LLCPrivate Equity Fund · Last reported Mar 30, 2012$0Gross asset value
Auditor WHITLEY PENN, LLP DALLAL, Texas, United States
Custodian STERLING TRUST HOUSTON, Texas, United States Related to adviser: No
Provider details
Annual audit
Yes
Prime brokers
No
Custodians
Yes
Administrator other than the adviser
No
External marketing
No
Fund details & source
Fund ID
805-5098378980
Reported beneficial owners
70
Minimum commitment
$1K
Form D file number
021-94508

Form ADV 629385 · Mar 30, 2012 · Schedule D 7.B.(1)

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Services & filing details

Most recent filing: Apr 1, 2026. View historical filings

Reported services

Financial planning · Individual portfolio management · Selection of other advisers

Compensation

Hourly · Fixed

Principal office

3015 MAIN STREET, SUITE 403
SANTA MONICA, CA, 90405, United States

CRD 110812

Filing source

Form ADV 2082296 · Apr 1, 2026 · Items 1 & 5

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.