Investment adviser · CRD 110179

GEN FINANCIAL MANAGEMENT INC.

Investment adviser filing (IA)

PLYMOUTH, MN, United States · Form ADV filed Feb 20, 2026

Regulatory AUM
$332M
Form ADV · Item 5.F
Client accounts
1,170
Accounts, not individual clients
Employees
3
Reported in this filing
Advisory professionals
3
Investment advisory functions

Who they report serving

Form ADV · Item 5.D

Client types and their share of reported regulatory assets.

Client typeClientsRegulatory assetsShare of AUM
High-net-worth individuals113$273,449,77082.4%
Individuals133$55,073,36016.6%
CharitiesFewer than 5$3,294,6511.0%
Filing source

Form ADV 2057874 · Feb 20, 2026 · Item 5.D

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Private funds & service providers

0 Private funds

The count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.

This filing answers No to private funds.

Services & filing details

Most recent filing: Feb 20, 2026. View historical filings

Reported services

Financial planning · Individual portfolio management · Pension consulting · Selection of other advisers · Publication of newsletters

Compensation

Percentage of assets · Fixed

Principal office

10810 OLD COUNTY ROAD 15, SUITE 200
PLYMOUTH, MN, 55441, United States

CRD 110179

Filing source

Form ADV 2057874 · Feb 20, 2026 · Items 1 & 5

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.