Investment adviser · CRD 145301

EXCEL FINANCIAL, LLC

Investment adviser filing (IA)

RED WING, MN, United States · Form ADV filed Aug 19, 2026

Regulatory AUM
$404M
Form ADV · Item 5.F
Client accounts
1,128
Accounts, not individual clients
Employees
11
Reported in this filing
Advisory professionals
7
Investment advisory functions

Who they report serving

Form ADV · Item 5.D

Client types and their share of reported regulatory assets.

Client typeClientsRegulatory assetsShare of AUM
High-net-worth individuals83$200,923,27149.7%
Retirement plans20$117,230,60329.0%
Individuals309$82,717,84320.5%
CharitiesFewer than 5$3,380,8790.8%
Corporations & businessesFewer than 5$212,1180.1%
Filing source

Form ADV 2126737 · Aug 19, 2026 · Item 5.D

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.

Private funds & service providers

0 Private funds

The count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.

This filing answers No to private funds.

Services & filing details

Most recent filing: Aug 19, 2026. View historical filings

Reported services

Financial planning · Individual portfolio management · Business portfolio management · Selection of other advisers

Compensation

Percentage of assets · Hourly · Fixed

Principal office

321 MAIN STREET
RED WING, MN, 55066, United States

CRD 145301

Filing source

Form ADV 2126737 · Aug 19, 2026 · Items 1 & 5

Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.