Investment adviser · CRD 281813
BACKER
Investment adviser filing (IA)
PRINCIPLY, INC.
SAN FRANCISCO, CA, United States · Form ADV filed Mar 31, 2026
- Regulatory AUM
- $62.9M Form ADV · Item 5.F
- Client accounts
- 18,672 Accounts, not individual clients
- Employees
- 15 Reported in this filing
- Advisory professionals
- 1 Investment advisory functions
Who they report serving
Form ADV · Item 5.DClient types and their share of reported regulatory assets.
| Client type | Clients | Regulatory assets | Share of AUM |
|---|---|---|---|
| Individuals | 14,482 | $62,882,199 | 100.0% |
Filing source
Form ADV 2086131 · Mar 31, 2026 · Item 5.D
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.
Private funds & service providers
0 Private fundsThe count excludes feeder funds. Funds in the latest filing appear first, ordered by reported gross assets. Earlier funds retain their last reported values.
This filing answers No to private funds.
Services & filing details
Most recent filing: Mar 31, 2026. View historical filings
Reported services
Not reported in these imported fields
Compensation
Fixed
Principal office
474 BRYANT STSAN FRANCISCO, CA, 94107, United States
CRD 281813
Filing source
Form ADV 2086131 · Mar 31, 2026 · Items 1 & 5
Official IAPD profile (latest public filing). Values are the most recently reported in our imported data; the public profile may show a newer filing.